Friday, February 02, 2007


On Wednesday, the city of Boston overreacted to a viral marketing prank and shut down the city under fear of terrorist attack. Several circuit boards with LEDs (we called them Lite Brights when I was a kid) were installed in several public places, including subway stations. It turns out the objects in question were planted by the Cartoon Network (a subsidiary of the Time Warner behemoth), and the image is of the retro pixellated Mooninite, a character from Aqua Teen Hunger Force.

This is the new face of terror.

The folks who made the glowing Mooninites are treating it as an opportunity to further put on the media, and introduce a long overdue frank discussion of 70's hairstyles. Call 'em sellouts if you will, but at least they're using their moment in the sun to show the absurdity of herd mentality journalism.

The Anti-Advertising Agency has a thoughtful take on the matter.

UPDATE: More from Lindsey Beyerstein on how Interference, Inc is the real hoaxer in this case, not the two artists who are the fall guys.

EXTRA UPDATE: It didn't take very long for some merch to surface.


Anonymous Cupcake said...

I listened to their press conference as I was getting ready for work this morning. The dread commentary was pretty silly.... I had no idea Comedy Central had WOMD!!??!!

1:09 AM  
Anonymous Anonymous said...

Ted Turner is paying Boston $2 million for their stupidity.

Saw some up-close pics of the "hoax device" at



4:39 PM  
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10:40 AM  

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